Selling alcoholic beverages goes way beyond the simplistic task of selling goods for cash. The jobs in the beverage business require a greater understanding of its various aspects. Without knowledge of all the dynamics of an alcohol serving job, it is quite hard to establish yourself in the industry.
Society and Alcohol
Alcohol is known to douse senses and pleasure the mind. The effect of a drink is felt by the brain and the result is an immediate sense of relaxation. However, when alcohol is ingested in a large quantity it can impact the decision making process of an individual. It can affect the wisdom of an individual making him do things that he/she may not do otherwise. This can result in rash driving, brawls, confrontations and many other social evils. Due to this reason, the alcohol sellers are always under scrutiny, and the alcohol industry is regulated by the government of most countries.
Since the days of prohibition in the 1920s till the dawn of the new millennium, this industry has seen great changes. The laws and rules have transcended from being stringent to lenient. It was unlawful to sell alcohol during the prohibition phase and anyone hoarding it for profits was jailed immediately. Turn the page to today’s world and you will find considerably relaxed rules that favor an alcohol seller.
Alcohol laws of the United States are different in all of its 50 states. The timings for the opening and closing of the shops, the location where the alcohol can be sold and the holiday list is all pre-decided and regulated. Out of the 50 states, 17 states have a total monopoly over the wholesaling or retailing of some or all categories of alcoholic beverages, including beer, wine, and distilled spirits.
Job of an Alcohol Seller
An alcohol seller has the sole responsibility of acquiring all the permits, licenses and other important government issued certificates. Without the correct documents, the selling and purchasing of alcohol are deemed as unlawful. A person may have to pay a hefty fine or spend time in prison, if found violating the laws imposed by the government. It is best to go through the alcohol selling laws of the state before venturing into the business.
Whether you are establishing a shop or planning to open a bar, the type of supplies you buy determine the results you get. Depending on the preference of the user, an alcohol seller needs to establish what he needs to keep in his wine cellar. States like North Dakota, Iowa, and Nebraska have a large population of beer drinkers, so a seller should buy a wide variety of beer brands. Whiskey and wine should be sold in states that have people with preference for harder booze. An alcohol seller also has the added responsibility of observing if the alcohol laws are followed to the tee.
Job of an Alcohol Server
An alcohol server is the one who enforces the laws made by the government. One of the most important laws that need to be followed by an alcohol server is to serve only to the drinkers who are above the minimum age prescribed by the government of the state. A server should know the signs of intoxication and should serve the guest accordingly. If the person is too drunk to drive on his own, he should be provided a cab. Learning the body language of a guest is of prime importance for an alcohol server.
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Source: TABC Blog by Learn 2 Serve